Refreshing your business website is a great way to gain new customers, build your brand, and create a respectable online reputation. Getting ready for your first consultation with a new web designer, however, can be nerve-wracking for both parties. Use the tips below to learn how to prepare for your first meeting.
Define Your Goals
One of the most important things to know going into the meeting is what you wish to achieve with your website. What do you want your website to communicate? Which pages are most important to converting leads? What do you want your visitors to do when they are on the website? Before going to the meeting, it’s important to know who your audience is, what you want them to do, and what goals you want to accomplish with the website. Only then can the website designer effectively create a site for your company.
When browsing the internet, keep your eyes out for websites and design elements that you like. This will give the designer an idea of your style and what you want your site to look like. Though they may not be able to incorporate every idea that you love, providing this inspiration will certainly ensure that they go in the right direction with the design.
Provide Brand Documents
If you already have a logo, brand colors, or style guides, be sure to bring these with you to the meeting. Though paper copies may be useful, you should also bring a vector file of the logo and any marketing materials that show how your business implements its brand.
Quality photographs of your building, storefront, products, and staff are also valuable resources for the designer. Not only will they be used on the website, they will give the designer a better idea of how the business is run. Though there are many great stock photos out there, even the best ones can be easy to spot and make your brand appear impersonal. Nothing will make your company appear more authentic than actual photos of your business.
Focus on the Details
There are many small details that go into making a website. If they are not handled efficiently, these details can hold up the whole design process. These details include social media profile links, email addresses, phone numbers, street address, official business name for copyright, and login information for the registrar. Be sure to have this information available for the website designer for your first meeting.